How much would you pay to get rid of glasses or contacts for good? A big
laser eye surgery chain is running local ads offering to correct your vision
for just $299 an eye. But what really happens when you walk through the
front door. Action 9 Reporter Todd Ulrich investigates Sight for Sale.
It's an eye-catcher. Laser surgery for perfect vision. Just $299 dollars
an eye. An ad some consumers say made them feel misled.
When Kris Bauske went to Laser Vision Institute in Altamonte Springs, she
was told her lasik surgery would cost $600 an eye. She was told only those
with near perfect vision actually got the lowest rate.
"How can they do that, that's twice as much, Kris asked. Kris went
decided to proceed with the procedure anyway, but she didn't meet her actual
surgeon until minutes before the procedure. That night, in severe pain, she
dialed the center's emergency pager. A technician responded.
"There's no doctor who is going to see you today." was the response Kris
heard. When she finally saw a doctor, she was sent to Eyeglass World.
Eyeglass World is located right next door to Laser Vision Institute and is
owned by the same company. There, an optometrist, not a surgeon, checked her
eyes.
"I was very angry about that and frustrated," Kris explained to Action 9.
So, Action 9 paid a visit to Laser Vision Institute to to see if any anybody
gets the surgery for $299 and to see what type of quality care they
received.
We sent 2 Action 9 volunteers to respond to those ads - both armed with
hidden cameras. Both met with counselor, Edwin Vasquez. He performed both
eye exams.
"The first thing he did was screen my eyes and then went into another
room to talk price," Mike Ingalls recalled. That's when Mike heard he was a
perfect candidate for lasik , but his distance vision was so poor, he had to
pay $700 an eye.
Our other volunteer, Michelle Casarino, only has minor vision impairment.
She was told she'd have to pay $499 an eye. But that was the special rate
that came without any type of warranty. "If something went wrong, I would
have to pay $499 per eye again to have the surgery redone," Michelle told
Action 9.
Action 9 Consumer Investigative Reporter, Todd Ulrich met up with Dr.
Thomas Teather. Dr. Teather is Laser Vision Institutes medical director in
Florida.
"My concern is a lot of consumers respond to a $299 ad, then pay much
more for their surgery," Todd asks Dr. Teather. And Teather's resposne, " I
understand, that may be possible. I'll talk to you, but not in the parking
lot."
Later, Laser Vision's attorney said, the ad's fine print discloses that
prices vary by prescription. The company couldn't tell us how many patients
actually pay $299. They said they didn't know. Action 9 was told the sales
team doesn't have medical degrees, but the company trains them to conduct
preliminary evaluations..
"I would be willing to pay surgeons who would really be there for me,"
Kris told Action 9. Kris Bauske sees clearly without glasses now, but says
she would never go back to Laser Vision Institute.
Laser Vision Institute is one of the biggest laser eye chains, with 30
centers across the country. The company confirms the Federal Trade
Commission is investigating its ads, but calls that routine, and doesn't
expect any problems.
Laser Vision Institute is owned by the same brothers who operate Eyeglass
World, which signed a compliance agreement with the state, that involved
allegations of bait and switch advertising.
Courtesy of wftv.com