Crizal Avance ^TM with Scotchgard Protector ^TM

Essilor of America, Inc. has teamed with 3M Company to debut a state-of-the-art lens, Crizal Avancé with Scotchgard Protector, the Anti-Reflective lens that's made to stay clean. This exciting new generation of Crizal® lenses offers customers an unprecedented level of lens performance, cleanability and clarity. Crizal Avancé with Scotchgard Protector lenses offer patients the best available AR technology by combining the dramatically improved cleanability of the super-hydrophobic topcoat with the industry-leading, anti-reflective, cleanability and durability benefits of Crizal Alizé with Clear Guard™ lenses along with the unmatched protection of Scotchgard Protector. NEW Crizal Avancé with Scotchgard Protector lenses offer:   Market-leading cleanability   Cleanability that lasts for the life of the prescription   THE best durability in the market "Other lenses smear, smudge and break down over time, losing their cleanability" said Carl Bracy, vice president of marketing for Essilor of America. "By combining this familiar and trusted brand with the number one prescribed anti-reflective lens in the United States, eye care professionals [ECPs] will be able to sell Crizal lenses with greater ease and success than ever before."

Worry-Free, Clear Vision is Now Yours with CRIZAL ALlZE ^TM

   Crizal Alize, the latest innovation in Crizal lens technology, gives you everything you've ever wanted from your lenses:

• Incredibly easy to clean-greater smudge and dirt resistance
• Scratching is reduced because lenses require less cleaning

And also all of the proven benefits of Crizal lenses:

• Prevents the reflections that cause
• eyestrain and fatigue
• Creates clear vision by helping light enter your eyes
• Provides unbeatable two-sided scratch resistance
   

Prevents Computers and TVs from Taking a Heavy Toll

   Fluorescent lighting and light emanating from computer and TV screens can affect concentration at work, comfort at home.
But Crizal makes a difference.

• Cuts reflections from computer and TV screens
• Reduces eyestrain and fatigue
• Clearer, more comfortable vision

Stops Scratches in their Tracks

  In addition, Crizal lenses offer unrivaled scratch protection-on the front of the lens but also on the back, where scratches are quite common on other lenses.  Diamond hard Crizal withstands every sort of abuse the unexpected and the everyday.

• The toughest scratch resistance available
• Fused into the lens for diamond-hard protection
• Extends the life of your lenses
  

Helps Avert Danger, Distraction on the Road

   Ordinary lenses make nighttime driving more
hazardous.  They cause piercing reflections that can momentarily distract you and slow reaction time.

• Crizal virtually eliminates reflections from headlights, taillights and other light sources
• Helps prevent disorienting glare
• Allows drivers to make faster adjustments to changing conditions

   At night ordinary lenses cause ghost images around light sources.  Alertness is affected.  But Crizal minimizes those reflections, reducing fatigue.

The Benefits

• Dramatically reduces reflections and glare to enhance nighttime vision.
• Minimizes halo effect around stationary lights and eliminates ghost images that distract drivers.
• Increases light transmission, enabling wearers to see their surroundings in sharper contrast and greater detail.
• Reduces time to recover normal vision when dazzled with bright lights.
• Reduces eye fatigue, enabling wearers to drive longer with greater comfort.

Behind the Benefits

Nighttime driving difficulty
   As part of the normal aging process, pupil size decreases and the retina slows down, losing elasticity.  As a result, less light is able to enter the eyes, making nighttime driving difficult.  And according to the American Optometric Association, nighttime visual acuity naturally drops as people age, resulting in slower reaction times when driving.

Common causes of impaired nighttime vision

• Oncoming headlights create distracting reflections.
• Light coming from behind the driver is reflected off the back surface of the lens, causing troublesome glare.
• Ghost images and the halo effect around stationary lights create additional distractions and increase the time required to recover normal vision
• Scratches and smudges on the lens reduce contrast by diffracting and dispersing light, impairing the driver's vision.
• Eyestrain and eye fatigue go hand-in-hand with nighttime driving, making it difficult to remain behind the wheel for long periods.
   

Answer Tired, Strained Eyes with CRIZAL

   Ordinary lenses reflect some light away from your eyes, forcing them to work harder.  The result is eyestrain and fatigue.  But with Crizal anti-reflective technology, as much as 99% of light enters your eyes.  You'll see more clearly, with less fatigue.  Day and night, indoors and out.

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